Preliminary work on design of plastic handbag

It is a cheaper container for holding articles, because it can be carried by hand. The materials are paper, plastic, non-woven fabrics, etc. Handbags can be divided into advertising handbags, shopping handbags and gift handbags according to their types. Before designing a plastic handbag, the most important part of our preparation work is to fully understand the design objectives.

1. Understand the users, due to the gender, age, cultural level and economic situation of customers. The difference in their subscription of commodities has been formed, so the products must be targeted. Only by mastering the use of this product can it be possible to design a plastic handbag with accurate positioning.

2. Understand the application characteristics, such as the weight, volume, strength, light protection, moisture resistance and usage of the product. Different products have different characteristics, these characteristics determine the packaging materials and methods, which should meet the requirements of product characteristics.

3. Understand the production expenditure, clearly understand the design target production expenditure, and control the design within the achievable range. Every customer hopes to obtain more profits with less investment, which is undoubtedly a great challenge to the design of plastic handbags.

4. Understand the design background. First, the customer's requirements for the design of packaging plastic handbags; Second, whether the enterprise has a CI plan or not, it is necessary to master the relevant regulations for enterprise identification. After having a full understanding of the design conditions, the next step is to carry out necessary market research to improve the pertinence of the design results.

5. Knowing the way of distribution, plastic handbags can only become real publicity materials through distribution. There are many ways of distribution of plastic handbags, which means that the design forms and methods adopted should be different.

Market Research is an important link in the design process of plastic handbags. It enables plastic handbag designers to master a lot of information and materials related to the design of plastic handbags, it is more conducive to the formulation of a reasonable plastic handbag design. It includes the following points:

1 understanding of product market needs. From the perspective of marketing concept, customer needs and desires are the center and starting point of enterprise marketing activities. Plastic handbag designers should explore the target consumer groups of commodities according to the needs of the market, so as to formulate the commodity positioning and packaging style, and predict the scale of potential audience groups and aesthetic life.

2 understanding of the current situation of the packaging market, according to the current situation of the existing plastic handbag market, it includes listening to the distribution channels of goods and the opinions of the audience, see, understand the current situation and development trend of commercial plastic handbag design, and use it as a criterion for plastic handbag designers to evaluate, and summarize the most popular plastic handbag styles.

3 understanding of plastic handbags for similar publicity purposes, timely grasping the commercial information of similar competitive products, this is an essential part of the research for plastic handbag designers. From the perspective of plastic handbag design, this paper analyzes the packaging materials, packaging shapes, packaging structures, packaging colors, packaging graphics and packaging characters of competitive products, this will bring great benefits to the upcoming plastic handbag design.